The ADK is an accounting and tax consultancy office, offering tax solutions for companies and individuals since 2008. They approached me to renew their logo, which they haven’t changed for ten years. My challenge was to create a fresh, professionally coherent lettermark which shows their youthful enthusiasm and depth of knowledge in accountancy. The result is a tortuous, ribbon like lettermark what reminds us to calculator’s paper roll. This tortuous element gave the base of the identity as it appears in different ways.